Our history


Dada. It's the finesse and freshness of travel perfumes, the elegance of the most modern hotels, and a poetic tribute to our favorite destinations.

Dada. It is a tender name meaning "grandfather" in Algerian dialect, directly linked to family emotions. Algeria, but also Mexico, Italy, Morocco, Paris, so many landscapes and cosmopolitan cities that have fed us.

Dada. It is a bold olfactory language through which to express one's personality beyond codes, to explore horizons that are both simple and exciting.

A love story

The brand, like a melodious echo, Embodied accessibility, tenderness and charm, Like the love of a joyful girl, Dada, a name that flowed in their souls.